The best Automation & Publishing tools

Repurpose.io automates moving content between platforms — pulling a new YouTube upload, TikTok post, Instagram Reel, live stream or podcast episode and automatically reformatting and republishing it elsewhere. Workflows can add captions, remove watermarks, adjust aspect ratio and route files to Dropbox or Google Drive, running on a schedule with no manual re-uploading. It is used by podcasters and creators who publish the same core content across many destinations.

Zapier is an automation platform that connects thousands of apps into trigger-and-action workflows called Zaps, with multi-step logic, filters, formatting and scheduled runs and no code required. It also offers AI-assisted Zap building, Tables for lightweight data storage, Interfaces for simple front-ends and agent-style automations. Creators typically use it to link AI tools, storage, spreadsheets and social publishing APIs so content moves between systems automatically.

SocialPilot is a social media management platform aimed at agencies and marketing teams, with bulk scheduling, a content calendar, client-approval workflows, white-label reporting and client onboarding features. It supports the major social networks plus Google Business Profile and includes an AI assistant for captions and hashtags as well as a review-management module for local businesses. Pricing is tiered by number of connected accounts and team members.

Publer is a social scheduling and management tool supporting Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Threads, Bluesky, Pinterest, Mastodon, Telegram, WordPress and Google Business Profile. Distinctive features include bulk scheduling from CSV, recycling evergreen posts on a recurring schedule, watermarking, link shortening with UTM tracking and an AI assistant for copy and images. Its per-account pricing suits freelancers and agencies managing many client profiles.

ReTranslate is a YouTube localisation tool that connects to a channel, imports video metadata and subtitles, generates AI translations and syncs the approved versions back to YouTube Studio. It handles channel-level metadata as well as per-video titles, descriptions and subtitle tracks, so an existing catalogue can be localised in bulk rather than video by video. It is aimed at creators expanding into international audiences through YouTube's multi-language metadata features.

Planoly is a visual social planner built around grid preview and drag-and-drop scheduling, originally for Instagram and now covering TikTok, Pinterest, Facebook, YouTube, LinkedIn and X. It includes auto-posting, caption and hashtag tools, content idea prompts and a link-in-bio storefront for driving traffic and sales. Its aesthetic-first planning workflow makes it popular with lifestyle creators, influencers and small brands that curate their feed visually.

Mediasynth automates faceless short-form video production end to end: it writes the script, generates the voiceover, animates the visuals, adds word-synced captions and renders the finished clip. Users define a custom AI character and topic theme once, then either generate videos on demand or switch on autopilot for scheduled posting to YouTube Shorts, TikTok, Instagram and Facebook. It is aimed at creators who want hands-off channel operation, with a free credit tier and low-cost paid plans.

Metricool combines social media scheduling, analytics and ad reporting for Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Pinterest, Threads, Bluesky, Twitch and Google Business Profile. Alongside a planning calendar and unified inbox it reports on organic performance and connected Meta, Google and TikTok ad campaigns in the same dashboard, plus competitor benchmarking. It is used by creators, small businesses and agencies wanting scheduling and cross-channel reporting under one subscription.

Make (formerly Integromat) is a visual automation platform for connecting apps into multi-step scenarios on a drag-and-drop canvas instead of writing code. It supports thousands of integrations plus generic HTTP and webhook modules, with routers, iterators, error handlers and data-transformation functions that allow more complex branching than simple trigger-action tools. Creators typically use it to wire AI generation, storage and social publishing APIs into automated content pipelines.

Feedly is a news and RSS aggregation platform that centralises feeds from blogs, publications, YouTube channels, newsletters and social sources into organised collections. Its AI layer, Leo, can be trained to prioritise specific topics, companies or trends and filter out noise, while boards let teams collect and annotate research. Creators use it as a trend-monitoring and topic-research input for content planning rather than as a publishing tool.

ContentStudio is a social media management platform combining content discovery, AI-assisted post generation, a shared publishing calendar, approval workflows and a unified social inbox. Its discovery feed surfaces trending articles and topics by keyword so teams can curate and schedule third-party content alongside their own. It supports the major social networks plus blogging platforms and is aimed at agencies and marketing teams running multiple brand accounts.

Buffer is a social media scheduling and publishing tool that queues posts to Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Threads, Bluesky, Pinterest and Mastodon from a single calendar. It includes an AI assistant for drafting and repurposing post copy per channel, engagement and analytics reporting, and a simple link-in-bio page. Its free tier and pared-back interface make it a common choice for solo creators and small teams rather than large social operations.