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Product Reels (No Face) Members only

Product Magic

Use Instagram's Align tool to make raw materials 'transform' into the finished, packaged product.

Nice palate cleanser between bigger shoots: The idea behind this Reel is to show the raw materials used to create your product, helping potential customers see exactly where it comes from and build trust — people buy from people they trust.

How to shoot it:

How to shoot it (keep your hand in frame throughout): lay out the raw materials, tap them on the pop sound, then swap the materials for the finished product, using Instagram's Align feature to line your finger up with the last clip before lifting it away. You can run the same process from finished product to packaged product, combine both into raw-materials-to-packaged-product, or repeat it to show multiple stages of production.

Suggested audio: paulinehaydee's original audio, "This is my hidden talent, oh you want me to do it again?"

Watch the original example on Instagram ↗

Need a hand polishing the edit? Browse our editing & post-production tools.