Explainer Video Producer
Turn a client's product, service, or idea into a short, animated-style explainer video.
Small businesses need a 90-second explainer video roughly as often as they have zero budget for one. That gap is your opening — script with AI, voice with AI, build the visuals in a template tool, and you're faster than an animation studio without pretending to be one.
Tools: Synthesia or HeyGen for the visuals
Who It's For: Small businesses, SaaS founders, course creators
Charge: $150–$500 per finished explainer
The Prompt:
Write a 75-second explainer video script for [business/product]
using this structure: 10-second problem hook, 20-second solution
reveal, 30-second how-it-works in 3 simple steps, 15-second call
to action.Monetization Method: Flat-rate per-project pricing
Effort Level: Medium
Skill Level: Beginner to Intermediate
Pro Tip: Bake 2 rounds of revisions into the price upfront. Clients will always want the CTA line tweaked — build it in so it doesn't feel like scope creep.
Quick Launch Steps:
- Pick one industry you understand — SaaS, coaches, local services
- Build one free sample explainer for a real or hypothetical business in that space
- Post it as your portfolio piece
- Pitch it to 5 businesses in that exact industry
- Price the next one as a flat package with 2 revisions included
Target Market Hook Ideas:
- “Explain Your Product in 90 Seconds, Not 90 Days”
- “Done-for-You Explainer Videos, No Studio Required”
- “Your Pitch, Animated”