Hook & Caption Swipe File
Build and sell a library of proven video hooks and captions creators can adapt for their own niche.
New creators don't run out of video ideas nearly as often as they freeze up staring at a blank caption box. A swipe file — hooks and captions sorted by niche and platform — fixes that recurring pain, and you can sell the same file to a hundred people.
Tools: a doc or spreadsheet, our script & ideas tools for pattern-spotting
Who It's For: New creators who freeze up on captions
Charge: $19–$39 per pack, one-time
The Prompt:
Generate 15 short-form video hook openers for the [niche] audience,
each under 8 words, using a different psychological trigger for
each one (curiosity gap, controversy, relatable pain point, bold
claim, etc.) - label which trigger each hook uses.Monetization Method: One-time digital product sale
Effort Level: Low
Skill Level: Beginner
Pro Tip: Sell it as a living document with promised quarterly updates — that turns a one-time $19 sale into a customer who renews every quarter.
Quick Launch Steps:
- Pick 3 niches you actually understand
- Collect and rewrite 20 strong hook patterns per niche, in your own words
- Organize them by platform and content type in one clean doc
- Sell it as a one-time purchase on Gumroad or your own site
- Promise (and deliver) a quarterly refresh to justify repeat sales
Target Market Hook Ideas:
- “Never Stare at a Blank Caption Box Again”
- “20 Hooks Per Niche, Ready to Steal”
- “The Swipe File Creators Actually Use”