Scripting a Video That Holds Attention

Open with the single most surprising fact you have. That is the hook, and it should land inside the first eight seconds.

Immediately follow it with the promise: what the viewer will know by the end.

Then deliver the payoff in three to five sections. Each section should be able to stand alone as a clip.

Write the script out loud. If a sentence is hard to say, it is hard to listen to.